Trips are planned. The best moments aren’t.
In Myrtle Beach, South Carolina, those unforgettable, can’t-quite-explain-it experiences happen naturally. Whether it’s a perfect day at the beach, a suprising night out, or a vacation that turns into something more, when you come here you're sure to find a moment where everything just clicks and nothing else matters.
Named one of the top beach destinations in the country, Myrtle Beach delivers 60 miles of coastline, nonstop entertainment, incredible dining, and experiences for every kind of traveler. So start exploring, build your trip, and find the moment that brings you back again and again.
Find Your Myrtle Moment
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Family Fun Moments
Must-See Spots
Family Fun in Myrtle Beach
Myrtle Beach has a way of turning simple outings into full-blown family traditions.
There’s no shortage of places built for all-ages fun, starting with the energy of Broadway at the Beach, where attractions, shops, and restaurants keep everyone moving from one moment to the next. Spots like Wonderworks and Ripley's Aquarium are must-see activities for families looking to get the most out of their vacation.
Nearby, the Myrtle Beach Pelicans deliver a classic night at the ballpark—hot dogs, fireworks, and just enough chaos to keep kids locked in and parents smiling.
For high-speed thrills, Broadway Grand Prix brings go-karts, mini golf, and arcade action into one place, while Myrtle Waves Water Park offers a full day of slides, lazy rivers, and wave pools when the summer heat kicks in.
Inventive eateries like Dinoland Cafe, The Hangout, Lulu's North Myrtle Beach and the soon-to-open Downtown Flavortown, all pack a punch when it comes to combining family dining with fun activities.
MOMENT MAKER
Family Kingdom Amusement Park
Step into the classic appeal of this seaside amusement park featuring 30+ rides including with the legendary Swamp Fox wooden roller coaster, a staple of the oceanfront since 1966.
There's other nostalgic fun including an oceanfront ferris wheel, old-timey cars, the Wave Swinger, Yo-Yo and the first-of-its-kind Pistolero dark ride. There's also four brand-new rides and a single-track roller coaster debuting later this summer.
It’s old-school excitement meets something brand new and a perfect setting for seaside fun.
Entertainment Moments
Must-See Spots
Shows in Myrtle Beach
Myrtle Beach has always been a place where the lights come up and something memorable happens.
For four decades, The Carolina Opry has set the standard, blending music, comedy, and production value into a polished, high-energy experience that still feels distinctly Southern. Help celebrate the show's 40th Anniversary with a trip to its immaculate 1,600-seat Calvin Gilmore Theater for a show featuring performers from America's Got Talent, The Voice and more.
But the real strength of the area’s entertainment scene is its range.
You can step into full-scale productions like Alabama Theatre or the Greg Rowles Legacy Theatre, where live music spans genres and generations.
Or go immersive with dinner shows like Medieval Times and Pirates Voyage Dinner & Show, where storytelling unfolds all around you. For something more intimate or unexpected, venues like GTS Theatre and Wonders Theatre bring everything from Motown tributes to magic and illusion to the stage.
OUR PICK
Polynesian Fire Show
Walk into the unassuming St. John’s Inn and find yourself at the Polynesian Fire Luau & Fire Show, an award-winning production featuring authentic island music, traditional dances from across Polynesia, and a thrilling fire knife performance where flames spin and drums pound in perfect rhythm.
Not only is it one of the most unique experiences on The Beach, with world-renown fire dancers, but it's also a great place to enjoy a taste of the South Pacific. This dinner show serves up an all-you-can-eat buffet featuring Huli Huli Chicken, Kalua pulled pork, fresh fish, island potatoes, sticky rice and tasty desserts.
Dining Moments
Must-See Spots
Dining in Myrtle Beach
Myrtle Beach's underrated food scene doesn’t just feed you, it catches you off guard.
With more than 2,000 restaurants, Myrtle Beach’s food scene blends the familiar with the unexpected from coastal seafood and beloved local favorites to international kitchens and elevated, chef-driven dining.
Places like Hook & Barrel and The Brentwood Restaurant & Wine Bistro bring elevated, chef-driven experiences into the mix, while spots like Sea Captain’s House lean into coastal tradition with front-row views of the water.
Then there are the meals that double as experiences. You might find yourself playing around at family-friendly spots like LuLu’s or The Hangout, where live music, games, and plenty of kid-friendly fun complement quality seafood, burgers and more.
For something more immersive, hit a sea-faring dinner cruise aboard the Barefoot Queen or waterfront spots like RipTydz, where food, views, and a sense of being right in the middle of it all come together.
OUR PICK
Murrells Inlet Marshwalk
In Murrells Inlet, you can spend your day on the water with a dolphin tour or eco cruise, then ease into a progressive dinner along the gorgeous MarshWalk.
Grab appetizers at Wicked Tuna, drinks at Tuna Shak, dinner at Drunken Jack’s, and live music at Dead Dog Saloon, all set against scenic waterfront views and a lineup of unique spots that make it easy to linger from afternoon into night.
Live Music Moments
Must-See Spots
Live Music in Myrtle Beach
In Myrtle Beach, music isn’t something you have to seek out. It tends to find you.
With live music playing all day and night in venues ranging from sandy beach bars to family-friendly restaurants, you're almost guaranteed to run across one of your favorite tunes played in a way you've never heard before.
Historic venues like The Bowery still carry the energy of decades past, while waterfront favorites like The Boathouse, Ocean Annie's Beach Bar and Local on the Water keep the live music scene going day and night. Larger stages like the House of Blues at Barefoot Landing bring in national touring acts, while seasonal events like the massive Carolina Country Music Festival and summer concert series fill the calendar.
But some of the best experiences happen when you’re not looking for them. Check out dive-y spots like Pawleys Island Tavern, Bourbon Street Bar & Grille or Captain Archie's to catch local favorite acts that you'll end up staying longer than planned to watch.
OUR PICK
Shag Dancing
Visit Main Street North Myrtle Beach into a living time capsule, where classic Carolina Beach Music fills the air and the spirit of 50s and 60s R&B comes alive.
At iconic clubs like Fat Harold’s Beach Club and Duck’s Night Life, dancers glide across the floor shag dancing, keeping a beloved coastal tradition thriving night after night.
The Main Street area also offers tons to do in general, including cute shops, fun bars and food options ranging from southern cookin' and seafood to Irish pubs and international fare.
Golf Moments
Must-See Spots
Golf in Myrtle Beach
With more than 80 championship courses, Myrtle Beach (aka “The Golf Capital of The World”) has long been a premier destination for golfers seeking bucket-list rounds across a wide range of layouts and playing experiences.
Standout courses like Caledonia Golf & Fish Club, TPC of Myrtle Beach, Barefoot Resort, and Myrtle Beach National showcase the depth of quality here, while Pine Lakes Country Club (aka "the granddaddy") still shines approaching its 100th birthday.
But there’s another side to the game here too.
Places like PopStroke, Hawaiian Rumble, and Mt. Atlanticus have turned mini golf into something worth planning around. It is creative, competitive, and surprisingly challenging. With more than 30 courses on the Myrtle Beach Mini Golf Trail, there are plenty of options to explore. It is a reminder that not every round needs to be taken seriously to be memorable.
Whether you’re chasing birdies or just trying to beat your kids on a neon-lit course, golf here is as much about the experience as the score.
OUR PICK
Myrtle Beach Classic
Check out the 3rd Annual OneFlight Myrtle Beach Classic, held May 8–11, where the immaculate Dunes Golf & Beach Club sets the stage for an unforgettable fan experience.
You’re walking the fairways, watching rising PGA stars make their mark, catching glimpses of celebrities during the pro-am, and soaking in the energy of a tournament that celebrates the game at every level.
Outdoor Moments
Must-See Spots
Outdoor Experiences in Myrtle Beach
With 60 miles of immaculate coastline, Myrtle Beach sets the stage for outdoor experiences that are as relaxed or as active as you want them to be.
Some days it’s as simple as stretching out on the sand, splashing in the surf with the kids, casting a line from any of our iconic piers or strolling the shoreline in search of shells. Other days, it’s about exploring everything that lies just beyond.
Two state parks, Huntington Beach State Park and Myrtle Beach State Park, offer miles of trails, birdwatching, and quiet stretches of undeveloped coastline where nature takes the lead.
Brookgreen Gardens, home to more than 9,000 acres of flora and fauna and the largest collection of figurative sculpture in the U.S., adds even more opportunities to explore the area’s natural beauty.
Out on the ocean, the energy shifts fast. Parasailing lifts you high above the shoreline for sweeping views of the Grand Strand, while jet skis and banana boat rides bring speed, spray, and plenty of laughs. Outfitters like Express Watersports in Murrells Inlet, Downwind Sails along the Myrtle Beach shoreline, and Action Water Sportz in North Myrtle Beach make it easy to jump right in, whether you're chasing adrenaline or just trying something new.
OUR PICK
Boat Tours on The Inlet
There are tons of ways to enjoy the outdoors, but hitting the scenic salt marshes of Murrells Inlet is surely one of the most unique.
Try racing across the water in a Seakart — part go-kart, part jet ski — cutting through waves with wind in your face and nothing but open water ahead. It’s fast, it’s unexpected, and it’s unlike anything else you’ll do here.
You can also take it slow with a scenic eco tour, a fun dolphin tour or a romantic sunset cruise from Visit Murrells Inlet Tours. There's even a high-energy children's pirate cruise for the little ones to enjoy or Inlet Brewboat for those who just want to coast along and enjoy a tasty bevarge.
Spirited Moments
Must-See Spots
Breweries & Wineries in Myrtle Beach
If your idea of a great afternoon includes a cold pint or a well-crafted cocktail, Myrtle Beach has you covered.
The Beach's beverage scene offers a growing list of great spots including The Market Common area's Tidal Creek Brewhouse, Southern Hops Brewing Company in Murrells Inlet, and Broadway at the Beach's Voodoo Brewing Co. These spaces are as much about gathering as they are about what’s in the glass.
If you're hungry, try great combo spots like Barefoot Landing's Crooked Hammock Brewery with its big, bright backyard and tasty menu or Bohemian Bull in Murrells Inlet, a brewpub with outstanding burgers.
Add in tastings at Duplin Winery, known for its signature muscadine wines, Twelve33 Distillery in Little River — with its locally-made spirits — or the brand-new Ole Smoky Distillery at Broadway at the Beach, and you start to see a different side of the destination, one that’s local, social, and evolving.
Check off spots along the Myrtle Beach Beer Trail or just kick back and settle in at any of the great craft brew stops along the way.
OUR PICK
Grand Strand Brewing Co.
Kick back with a cold Beach Easy American Wheat (the official beer of Myrtle Beach) in Downtown Myrtle Beach, as you enjoy the fun atmosphere of GSB.
It has the perfect outdoor patio, sitting in the heart of the newly revitalized Arts + Innovation district, surrounded by great restaurants, live music, and a unique urban escape that’s still just steps from the beach.
When you're done, you can hop over to nearby Tasting Room on 9th wine bar or drop into the grandaddy of Myrtle Beach beer, New South Brewing.
@visitmyrtlebeach Planning a Myrtle Beach trip? Add these 3 breweries to your list! 🍻 📍 @tidalcreekbrewhouse 📍 @southernhopsinlet 📍 @crookedhammock Thank us later 😏 #brewerytour #brewerytok #beerflights #myrtlebeachsc #summeractivities ♬ original sound - Myrtle Beach
Made in Myrtle Moments
Must-See Spots
Arts & Shopping in Myrtle Beach
Some of the most memorable parts of Myrtle Beach don’t come with a ticket or reservation. They show up in the details. Local galleries, public art, and small creative spaces that reflect a growing arts scene across the Grand Strand.
Catch artists at work along the Murrells Inlet MarshWalk, or browse handcrafted goods at the Pawleys Island Hammock Shops.
Farmers markets in The Market Common, Surfside Beach, and at Myrtle’s Market offer fresh produce and artisan finds, while nearby towns like Loris and Aynor give you a glimpse of quieter Lowcountry life.
Even the shopping feels more personal, whether you're exploring boutiques at The Market Common, Broadway at the Beach and Barefoot Landing or grabbing bargains at Tanger Outlets. There's even fresh new spots popping up around downtown Myrtle Beach's Arts + Innovation District, including local breweries, wine bars and galleries to explore.
It all adds up to something that feels lived-in and local, a reminder that Myrtle Beach isn’t just something you visit, but something people are actively shaping and creating.
OUR PICK
Explore The Arts Trail
Follow the Myrtle Beach Arts & Gallery Trail, connecting more than 100 stops filled with murals, sculptures, and public art that the area’s creative spirit to life.
Must-see stops on the trail include Brookgreen Gardens, featuring the largest collection of figurative sculpture in the U.S. and Downtown Conway, packed with great restaurants, murals and shops like Conway Glass.
Spend an afternoon at the Franklin G. Burroughs-Simeon B. Chapin Art Museum, where rotating exhibits showcase local, regional, and national artists inside a charming oceanfront villa.