Alabama Theatre

Welcome to the Ultimate Entertainment Destination. Get ready for an unforgettable experience at the Alabama Theatre, the crown jewel of North Myrtle Beach! Whether you're here for a family getaway or just looking for an electrifying night out, their world-class productions are a must-see. Feel the energy of live music that will have you dancing in your seat, marvel at jaw-dropping acrobatics, and laugh until your cheeks hurt with our side-splitting comedy. Since 1993, the Alabama Theatre, founded by the legendary supergroup Alabama—has been the heart of Grand Strand entertainment, delighting millions of guests from all over the world. A trip to Myrtle Beach isn’t complete without experiencing the magic of the Alabama Theatre. Are you ready to make memories that last a lifetime?

ICONIC

The Alabama Theatre's groundbreaking brand-new production show takes center stage, both on the ground and in the air. This innovative family friendly show boasts mesmerizing visual elements, featuring a state-of-the-art video wall that stands as a unique spectacle along the Grand Strand. ICONIC offers a diverse musical journey, including unforgettable melodies, comedy, chart-topping Country hits, timeless Classic Rock anthems, Broadway classics, and powerful Pop ballads. Notably, ICONIC also pays tribute to the coastal vibe, celebrating the beauty of being at the beach. In addition to an impressive array of new costumes, the production showcases a newly designed set that fosters a deeper connection between the audience and our talented musicians and entertainers.

The South's Grandest Christmas Show

In November and December The South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy! This year's Christmas extravaganza brings an incredible combination of talent, scenery and special effects to the Grand Strand to produce a spectacular new holiday musical experience sure to put you in the season's spirit. The South's Grandest Christmas Show will instill the true meaning of Christmas in your family with its combination of traditional Christmas classics and contemporary holiday favorites. The South's Grandest Christmas Show is a southern family tradition on the Grand Strand with visitors and locals returning year after year. So, if you want to celebrate Christmas with an evening filled with song, dance and laughter, the Alabama Theatre is the place you want to be with your family and friends.

Guest Artists Concert Series

Check out some of the biggest stars of our time while here in Myrtle Beach! You can see artists like Josh Turner, Brett Young, Jo Dee Messina, Trace Adkins, Oak Ridge Boys, The Beach Boys, Three Dog Night, Jay Leno, Lee Greenwood, The Temptations & Four Tops, and many more.