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It's not just a beach. It's a lifestyle.

The Beach Easy lifestyle isn't just about a beach, a beer or a bunch of great shows.

It's about being your best self, shedding your stress and embracing the warm sunshine on your face as you stroll along 60 miles of pristine coastline in Myrtle Beach, S.C.

It's becoming part of something bigger than yourself and joining a movement of sun-worshipping beach lovers who find their tribe near the oceanside and embrace living life to its fullest. 

It's connecting with people, creating memories that last a lifetime, and finding your happy place in this unpretentious paradise known as The Beach.

Beach Easy isn't just a brand on a can, it's a feeling you can wear, watch, and listen to. It's a chance to carry a piece of the beach with you wherever you go and a chance to experience the sights, sounds, and stories of Myrtle Beach from anywhere in the world.

This is your gateway to the laid-back lifestyle and endless possibilities that await you at the beach.

This is your invitation to live on beach time, anytime — no matter who you are or where you're at.

Be you. Be happy Just be.

Beach Easy Can

Beach Easy was born out of a desire to capture the essence of Myrtle Beach’s laid-back, sunny lifestyle and to celebrate the vibrant local craft beer scene.

This easy-drinking wheat beer is crafted with unmalted wheat, orange peel and coriander to give it a zesty, yet refreshing flavor perfect for kickin’ back and beachin’ easy.

This collaborative endeavor between Visit Myrtle Beach and Grand Strand Brewing Company aims to bring a piece of the beach to beer enthusiasts everywhere, showcasing the unique charm and spirit of Myrtle Beach’s coastal communities.

By creating the first-ever official beer of The Beach, we’re not only highlighting the area’s growing reputation as a craft beer destination but also inviting locals and visitors alike to enjoy a taste of our beach life, no matter where they are.

Beach Easy is more than just a beer — it’s an invitation to be part of the Myrtle Beach community, to share in our love for the beach, and to make every moment a beach moment.

Explore Our Beer Trail

Our Top Craft Beer Spots

Where to Get Beach Easy

Grand Strand Brewing Plaza
Grand Strand Brewing Company
Brewers of Beach Easy and one of the hubs of Myrtle Beach's downtown. Great brews & food!
Total Wine
Total Wine & More
The place to stock up on wine, spirits and beer w/ a huge selection of local & craft brews!
The Hangout Hang Loose hand statue
The Hangout
Broadway at The Beach's family fun gathering spot. High-energy atmosphere, outdoor stage & more!

Looking for a way to unwind while you're at the beach or a way to capture a bit of the Beach Easy lifestyle, when you're miles away at home?

Our shows dive into the beach's thriving culinary community, the always-on live music scene or the endless array of interesting stories you'll find from the people living on the Grand Strand.

Check out hit shows like Chef Swap at The Beach, Life's a Beach (...and Then You Die) or Myrtle Beach Karaoke anytime and enjoy a slice of the beach life that you won't anywhere else. 

Find Beach Easy Media shows on YouTube, Apple Podcasts, Spotify and across your favorite social channels. See all our shows below:

Beach Easy Clothing

Indulge in the laid-back Beach Easy lifestyle, where the essence of Myrtle Beach comes to life through our carefully curated collection of hats, shirts, accessories, and more. This is not just great beach wear, it's an invitation to carry the spirit of The Beach with you, everyday. So come browse our shop and get your piece of the sun-soaked bliss and unpretentious paradise that defines the Beach Easy way of life.

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Downtown Myrtle Beach Oceanfront

The place that inspired the Beach Easy brand is not just any beach. Known for its 60 miles of sandy shores, Myrtle Beach, South Carolina, is known to many simply as "The Beach" — a place where generations of visitors have made memories that last a lifetime. 

With more than 2,000 restaurants, endless activities and live music playing all day and night, The Beach has become a Mecca for beachgoers looking to experience the allure of the Atlantic Ocean and so much more. 

Chances are, if you've made it here you already know why Myrtle Beach is such a special place to visit, but just in case you need a reminder, here's a look at why more than 17 million people choose to visit the Grand Strand and explore our 14 coastal communities each year.