Explore The Beach

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Conway Downtown Halloween
Each October, the city of Conway legally changes its name to Halloween, S.C., and goes...
Explore Myrtle Beach at Your Own Pace There’s nothing wrong with sitting in a beach...
Greg Rowles Legacy Theatre Show
When I first started coming to Myrtle Beach more than three decades ago, during the...
Surfside Beach Family Festival
Aside from the warm, summer-like weather that’s the norm this time of year, all the...
Dancing to Live Music at Hot Fish Club Gazebo
What Brings You to The Beach? No matter if you are visiting Myrtle Beach as...
We are excited that the Myrtle Beach Bowl is BACK on Friday, December 21st, 2026...
4th of July Fireworks at Barefoot Landing Photo
You don’t have to wait for the Fourth of July to catch a sky full...
Military Appreciation Days Photo
Join Us in Saluting Our Heroes with Parades, Picnics, and More Myrtle Beach proudly honors...
April in Myrtle Beach isn’t just about Easter egg hunts—it’s a full-on celebration of everything...
Town of Atlantic Beach Mural from the street.
In 2025, the town made that even clearer by commissioning 11 murals across the community...
CoupleinSurfside
Winter is still lingering around The Beach with its fluctuation in temperatures and post-holiday discounts...
Players on field from the Myrtle Beach Bowl Game
MYRTLE BEACH, S.C.—This winter, the Myrtle Beach area is packed with exciting sports action for...