Christmas in Conway: A Rivertown Holiday Full of Lights, Charm, and Cheer
Conway may be known to many these days as Halloween, S.C., but when December rolls around, this riverside town transforms into one of the most charming, twinkle-lit destinations along the Grand Strand.
The streets glow with nostalgia, shop windows come alive, and the community spirit shines brightest during the town’s signature Rivertown Christmas Celebration.
Whether you’re coming for candlelight shopping, cozy small-town cheer, or a New Year’s Eve fireworks finale, Conway’s holiday season is filled with family fun and festive Southern charm.
Sunday, November 9, 2025 | 1–4 p.m.
Downtown Conway
Kick off the season with a laid-back afternoon of local shopping and hometown hospitality. Stroll through participating shops offering seasonal sales, treats, and one-of-a-kind gifts you won’t find anywhere else. This event is the perfect way to get a jump on holiday shopping while supporting Conway’s beloved local businesses.
Thursday, December 4, 2025 | 6:00 p.m.
Main Street, Downtown Conway
Gather in the heart of downtown as the City of Conway flips the switch to officially welcome the holiday season. The tree lighting marks the start of Rivertown Christmas, with music, community cheer, and plenty of photo ops as Main Street sparkles to life for the first time this year.
Thursday, December 11, 2025 | 6:00–8:00 p.m.
Downtown Conway
Conway’s most magical Thursday nights return with living window displays that transform storefronts into festive scenes of joy and nostalgia. Enjoy candlelight shopping, live music, and holiday characters while sipping cocoa and exploring downtown’s beautifully decorated streets.
Thursday, December 18, 2025 | 6:00–8:00 p.m.
Downtown Conway
The holiday magic continues with Snowfall Alley, where “snow” drifts down over Main Street for a picture-perfect small-town Christmas experience. Stroll through the holiday market, visit Curtis the Camel, meet Santa’s helpers, and enjoy live entertainment at City Hall.
Thursdays–Sundays in December | 6:00–9:00 p.m.
Ashpond Road / Marina Drive
Pile the family into the car for this beloved drive-through light show featuring glowing displays, illuminated trees, and sparkling riverfront reflections. Admission is just $2 per person, and it’s the perfect way to wrap up your night with a little holiday glow.
Wednesday, December 31, 2025 | 10:30 p.m.–12:15 a.m.
Downtown Conway Riverfront (7 Elm Street)
Ring in 2026 on the banks of the Waccamaw River as Fireworks light up the sky at midnight. Bring your chairs or tailgate near the festival lawn and enjoy a spectacular display sponsored by Healthcare Partners of South Carolina and My Horry News. The show will be short but packed with finale-style bursts — a stunning sendoff to the year.