We are Myrtle Beach, South Carolina – or as we like to say, The Beach! We are home to 14 unique communities and 60 miles of sandy beaches, exciting attractions, lush golf courses, shopping and thousands of restaurants all across the Grand Strand. While we are known for our attractions and adventure, we also welcome our visitors to relax and soak in the salty air and inviting southern hospitality. Whether you are looking for an action-packed family vacation, a golf paradise, or a romantic getaway, you’ll find where you belong at The Beach!


The colors, message, sounds, and style allude to the rolling waves, warm sand, children playing and fun atmosphere that millions of visitors travel to enjoy each year. Myrtle Beach has been known for years as the classic American family beach vacation destination. This updated brand positioning honors our past while embracing a modern and vibrant approach. We like to think of it as a “Modern Classic.”


Not only will you see The Beach Brand in the upcoming Visit Myrtle Beach campaigns, but throughout the Grand Strand. We want this to be more than just a destination brand, but rather a welcoming and colorful brand representing this place we call our beach home. Together, we are The Beach.

We have pulled together the logos, art elements, and videos into one location at https://www.myrtlebeachareacvb.com/the-beach-brand.

Follow us on social media where we will be sharing glimpses of the brand with fresh new photos and videos.

It’s an exciting time to be at The Beach – and we hope you join us soon!