Celebrate MLK Day and Freedom Week in Myrtle Beach

The Grand Strand has been greatly influenced by its African American history and roots that date back to the 1700s. African Heritage can be found within the region from what we eat to how we speak. The Grand Strand is honored to celebrate Freedom Week from January 16-20, 2026 to recognize the life and work of Dr. Martin Luther King, Jr. and his dedication to service and justice.

The Carolina African American Heritage Foundation (CAAHF) has several events organized throughout the week in partnership with the City of Myrtle Beach and the Myrtle Beach Area Chamber of Commerce. The CAAHF strives to promote cultural, arts, and educational programs related to the history and culture of African Americans living in the Carolinas.

How to Celebrate:

Celebration Kick-off

January 16, 2026 | 5:00-7:00 pm

An opening reception will be held at the Myrtle Beach Area Chamber of Commerce, 1200 N. Oak St. Entry is free and open to the public. Entertainment will be provided by Tamir & Company.

MLK Annual Parade

January 17, 2026 | 10-11 am

The annual MLK parade is maintaining its traditional route from 15th Ave. North Ocean Blvd to 8th Ave. North Ocean Blvd. in Myrtle Beach. This year’s emcee is WPDE Anchor Camille Gayle and she will be positioned at Plyler Park at the intersection of Mr. Joe White Ave. and Ocean Blvd.

Community Youth Fair

January 17, 2026 | 12-4 pm

Hosted by Boys & Girls Club of the Grand Strand. All youth and their families are welcome for this free event with games, entertainment and youth resources.

CommUNITY Ecumenical Service

January 18, 2026 | 4-5:30 pm

Evening worship service will be held at Sandy Grove Baptist Church, 1008 Carver St, Myrtle Beach.

Drum Major Awards and Breakfast

January 19, 2026 | 9-11 am

Community awards breakfast will be held at the Myrtle Beach Convention Center. For tickets, visit the CAAHF website.

MLK Day of Service

January 20, 2026 | 1200 N Oak St., Myrtle Beach

volunteers will be helping to remove litter and debris from the grassy area surrounding the retention pond near 928 Osceola Street, where Osceola intersects with Mercantile Place, just south of Joe White Avenue. Supplies will be provided. Volunteers should wear closed-toe shoes and gloves. 

All events are free and open to the public, expect for the Drum Major Awards Breakfast which requires a $25 ticket. For more details and registration information for all these events, please visit the CAAHF website.

Beyond the official Martin Luther King Jr. Day weekend festivities, here are a few other suggestions of things to do while you are in town for the long weekend:

• Dine out! January 8-18, 2026, marks South Carolina's Restaurant Week, where participating restaurants throughout the state, including the Grand Strand, will create special, three-course menus for a set price. This is a great way to try new dishes or treat you and your loved one to a romantic evening out.
• Relax! A number of spas in the Myrtle Beach area also offer fantastic deals and packages this time of year. Winter weather can be hard on the skin (especially if you live further North), so it’s always luxurious to make a point to visit one of our local spas for a hydrating facial this time of year.
• Explore! Many of the area’s larger attractions are open throughout the winter, so it is the prime time to check them out without having to navigate crowds of summertime travelers. From riding the SkyWheel to shopping at our two outlet malls, this weekend is the perfect time to visit if you like holiday discounts, easy parking, and no lines of people.