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From the heart-pounding beats at The Carolina Opry to the legendary performances at the Alabama Theater, Myrtle Beach's streets have echoed with the soul-stirring tunes of country music for decades. Visitors and locals alike flock to these venues year-round, celebrating a musical legacy that has defined the town’s cultural fabric

The 2025 Horry County Museum Documentary Film Series continues with Between the Waters. This 30 minute film, part of the Carolina Stories Series by SCETV, shares the history of Hobcaw Barony, named after a Native American word meaning ‘between the waters’. Join us to learn the Native American and African

Conway, South Carolina is slowly gaining more of a reputation as the years pass by. Home to the Coastal Carolina Chanticleers and the beautiful Waccamaw River, there are many things visitors can do to spend a nice, relaxing day in this quaint city. What first started out as a small

April is a special month in Myrtle Beach, South Carolina, as the city comes alive with events and activities that cater to individuals with autism spectrum disorder (ASD). Autism Acceptance Month, formerly known as Autism Awareness Month, is a time to celebrate the unique talents and abilities of those with

Unmissable PGA Tour Debut in Myrtle Beach I didn’t want to miss the first PGA Tour event being held in Myrtle Beach for anything in the world. I bought my tickets for the four rounds as soon as they were on sale, and my old Canadian friend and I planned

There’s nothing wrong with sitting in a beach chair all day watching the waves, but some like to explore and be a little more active on their vacations – and this itinerary is for you! Kayaking can be a wonderful way to commune with nature in the Atlantic Ocean, Intracoastal

Bring Your Next Group Event to The Beach Set your sights on the Myrtle Beach area of South Carolina for your next group event—a place where every gathering, whether regional, national or international, evolves into an unforgettable adventure! Whether it's a major conference, engaging motorcoach or group tour, or energetic

They’re not just a tribute band, they ARE the band that toured with Kenny Rogers for over 40 years, performing over 5,000 shows for 50 million fans worldwide! Making their Alabama Theatre DEBUT, Sunday March 30, 2025. The Kenny Rogers Band offers more than just the music—it’s a unique experience

What is now the Market Common District was once the Myrtle Beach Air Force Base. During WWII, it was an Army Air Corp airfield that housed a crucial training facility and eventually a German POW camp. In March of 1942, The Myrtle Beach Bombing and Gunnery Range opened. It stretched

Thank you for your Groups & Tours RFP Request. Our team will review your request and respond as soon as possible! Please reach out to Zavier Jones with any questions.

The 2025 Horry County Museum Documentary Film Series continues with We Have a Story to Tell: 350 Years of the South Carolina National Guard. Part of the Carolina Stories series by South Carolina ETV, this film features a partnership between the SC Military Museum and the SC Military History Foundation

Prepare for a soul-stirring, nostalgic concert experience at the Lovin’ Feelin’ Farewell Tour of the legendary Righteous Brothers. Alabama Theatre, North Myrtle Beach, SC, Saturday, March 15, 2025, 7pm. $49.95, $60.95, $74.95. The Righteous Brothers Lovin’ Feelin’ Farewell Tour promises a captivating musical odyssey, spanning the early days of rock

The Myrtle Beach Classic, a PGA TOUR event, will be held May 8-11, 2025 at the Dunes Golf & Beach Club, a championship golf course well renowned for its beauty along the Atlantic Ocean.

Exploring all that there is to see and do on the Grand Strand is one thing, but going back in time to discover the history rooted in our area adds another layer of charm. There is so much history to dig up like buried treasure around here, that we’re guiding