Winter Wonderland at The Beach officially kicks off on Small Business Saturday, Nov. 29., from 4 to 7 p.m. at Plyler Park in Myrtle Beach. Bring out the entire family for this community event with free entertainment and hot chocolate. Gather together for the revelry starting at 4 p.m. with balloon characters and stiltwalkers in Plyler Park followed by caroling from Carolina Master Chorale at 5:30 p.m. Then, get ready to light up the night with the official tree lighting, snow flurries and an appearance by Santa Claus at 6:15 p.m. Enjoy complimentary hot cocoa and coffee as well as free parking downtown at city-metered spaces.