The Myrtle Beach Bowl is more than just a college football game—it is a major annual event that brings energy, excitement and economic impact to the Grand Strand. Held each year at Coastal Carolina University’s Brooks Stadium, the game attracts teams, student-athletes, families and passionate fans from across the country, creating an important boost for local hotels, restaurants, attractions and businesses. The Bowl also showcases the Myrtle Beach area to a national television audience, reinforcing the destination as a premier place for sports, tourism and unforgettable experiences.

Beyond the economic and tourism benefits, the Myrtle Beach Bowl creates a fun and engaging experience for both visitors and locals. Bowl Week activities, community events and the excitement of game day give fans opportunities to come together, celebrate college football and enjoy everything the area has to offer. From welcoming thousands of visiting fans to creating lasting memories for local families, the Myrtle Beach Bowl is a celebration of community, competition and the unique energy that makes the Grand Strand a destination worth visiting year-round.