Welcome to the Ultimate Entertainment Destination. Get ready for an unforgettable experience at the Alabama Theatre, the crown jewel of North Myrtle Beach! Whether you're here for a family getaway or just looking for an electrifying night out, their world-class productions are a must-see. Feel the energy of live music that will have you dancing in your seat, marvel at jaw-dropping acrobatics, and laugh until your cheeks hurt with our side-splitting comedy. Since 1993, Alabama Theatre, founded by the legendary supergroup Alabama, has been the heart of Grand Strand entertainment, delighting millions of guests from all over the world. A trip to Myrtle Beach isn’t complete without experiencing the magic of the Alabama Theatre. Are you ready to make memories that last a lifetime?

ICONIC

Since its opening just a few seasons ago, ICONIC has made a huge splash along the Grand Strand wowing audiences made up of kids, teens, adults and grandparents who have continued to rave about ICONIC and the production that touches on so many musical genres. 

This year marks our 33rd year of entertaining audiences and we couldn’t be happier with this season’s show. ICONIC features memorable performances; crowd-pleasing comedy; and widely recognized Country Music chartbusters, Classic Rock anthems, Broadway showstoppers, and Pop power ballads. ICONIC takes audiences to their own places in time and even celebrates being at the beach. Plus, with the area’s largest state-of-the-art video wall, the Alabama Theatre’s stage is unlike anything you can see along the Grand Strand. In addition to a stunning array of new costumes, there is a newly designed set where the audience can connect with our featured performers in a wide array of musical numbers. The stage bursts with Singers, Dancers, Acrobats, Musicians and even comedic juggler Max Winfrey from America’s Got Talent. 

ICONIC is a one-of-a-kind journey through past and present iconic music, is an outstanding experience for all ages and is a must-see in Myrtle Beach entertainment. This family-friendly production is live multiple nights a week at 7pm and runs until the end of October.

The South's Grandest Christmas Show

In November and December, The South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that all ages remember and enjoy! This year's Christmas extravaganza brings an incredible combination of talent, scenery and special effects to the Grand Strand to produce a spectacular new holiday musical experience sure to put you in the season's spirit. The South's Grandest Christmas Show instills the true meaning of Christmas for your family with its combination of traditional Christmas classics and contemporary Holiday favorites. The South's Grandest Christmas Show is a southern family tradition on the Grand Strand with visitors and locals returning year after year. To celebrate Christmas with an evening filled with song, dance and laughter, the Alabama Theatre is the place to gather with family, friends and even strangers who may very well walk away at the end of the night as friends who all enjoyed an amazing night of Holiday entertainment.

Guest Artists Concert Series

Sprinkled throughout the year is the Guest Artist Concert Series showcasing top touring acts from across the country such as Josh Turner, Leanne Morgan, Jay Leno, Chris Janson, Lee Greenwood, Larry the Cable Guy, The Oak Ridge Boys, Atlanta Rhythm Section, Jeff Foxworthy, Little River Band, Jefferson Starship, the Temptations and the Four Tops, Melissa Etheridge, Henry Cho, Trace Adkins, Parmalee, Ann Wilson, The Bronx Wanderers, Firefall and The Isaacs. Whew...and these are just a few of the wide variety of acts that love performing on the Alabama Theatre stage.