Alabama Theatre

  • 4750 Highway 17 South
  • North Myrtle Beach, SC 29582
  • Location: North Myrtle Beach
Welcome to the greatest attraction in the area! The Alabama Theatre's exciting productions are the highlight of any family vacation. A visit to the Grand Strand is not complete without a visit to North Myrtle Beach's main entertainment venue, The Alabama Theatre. Enjoy live shows, toe-stomping beats, breath-taking acrobatics, and side-splitting comedy. Founded in 1993, by the super group Alabama, The Alabama Theatre has been entertaining millions of guests who visit the Myrtle Beach area.

ONE The Show
The Alabama Theatre celebrates its 26th Anniversary with the 2019 Season of ONE The Show. Year after year it continues to deliver. Consistently voted the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, the Alabama Theatre 's production of ONE The Show combines extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many musical genres into a single production that critics are calling "A Mega Hit".

The strength of ONE The Show is the power of its music that carries the audience through the enchanting evening. No audience member will be touched in the same way as ONE weaves a magical musical journey filled with song, dance and laughter. Rest assured that the night will be one of the most enjoyable nights of live entertainment you will ever experience – vigorous, uplifting and even spiritual. That 's the Power of ONE.

ONE brings audiences an incredible entertainment experience featuring everything from Country, Gospel, Broadway, Pop and Rock to plenty of hilarious family comedy. The talented entertainers, extravagant costumes and extraordinary scenery will make you feel like you are in New York or Las Vegas – at a fraction of the price! As always, the charm of emcee and featured vocalist Greg Rowles will make audiences feel at home while crowd favorite Grant Turner, one of the funniest comedians in the country, returns as Ricky Mokel with new jokes and antics to entertain and delight everyone. As one theatre patron said, "Three generations of my family laughed until we cried."

If you want an evening filled with song, dance and laughter, the Alabama Theatre is the place you want to visit while on vacation with your family and friends! The memory will last a lifetime.

South's Grandest Christmas Show
In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy! This year 's Christmas extravaganza brings an incredible combination of talent, scenery and special effects to the Grand Strand to produce a spectacular new holiday musical experience sure to put you in the season 's spirit.

The South's Grandest Christmas Show will instill the true meaning of Christmas in your family with its combination of traditional Christmas classics and contemporary holiday favorites. The South 's Grandest Christmas Show is a southern family tradition on the Grand Strand with visitors and locals returning year after year.

Also featured in this year's show will be comedian Ricky Mokel who always puts a new twist on the Christmas season. So, if you want to celebrate Christmas with an evening filled with song, dance and laughter, the Alabama Theatre is the place you want to be with your family and friends.

Guest Artists Concert Series
Check out some of the biggest starts of our time while here in Myrtle Beach! When Alabama Theatre is not entertaining the Grand Strand with our famous ONE The Show, we are filling our theatre with unforgettable Artists like Josh Turner, Oak Ridge Boys, Three Dog Night, Jay Leno, The Temptations & Four Tops, and many more with our Guest Artist Concert Series. If you need your funny bone tickled, then check out our comedy geniuses that are coming to town. Don 't miss these once-in-a-lifetime opportunities to watch these greats bring down the house!

Upgrade to the best seats in the house! $3 Off VIP Seating for "ONE" The Show. Use offer 101SP. Some restrictions apply.

Valid Dates: Jan 1, 2019—Dec 31, 2019

Theatres
  • Number of Seats: 1,993

  • Venue: Alabama Theatre
  • Address: 4750 Hwy. 17 South, North Myrtle Beach, SC 29582
  • Time: 7:00 PM to 9:00 PM
  • Phone: (843) 272-1111

The official live and authentic re-creation of Buddy Holly, Ritchie Valens, and The Big Bopper will hit the stage at Alabama Theatre when John Mueller brings his 50's Dance Party to town. The event features over two hours of high-energy entertainment that features all the great hits from the 50's.

  • Venue: Alabama Theatre
  • Address: 4750 Hwy. 17 South, North Myrtle Beach, SC 29582
  • Time: 7:00 PM to 9:00 PM
  • Phone: (843) 272-5758

Tony Butala, Donovan Tea, and Bobby Poynton are The Lettermen. They have eighteen Gold Albums worldwide and have grossed over $25 Million in record sales. All of that in addition to five Grammy nominations, an Andy Award, and a Cleo Award attest to the popularity that has endured through several generations. With over 10,000 sold out shows to their credit and hundreds of live shows per year since 1961, The Lettermen are constantly sending valentines to their audience with each and every love song. The versatility of group members and personal tastes let each display a variety of musical styles - adapting through the years to include whatever the current trend may be. Through the 70s, 80s, 90s, and 2000s, the Lettermen continue to release albums and perform live all over the world. Whether singing acapella or while backed by an entire symphony orchestra, The Lettermen's theme still remains - the love song. Lending that famous harmony to every arrangement, they have proven that love ballads have an appeal that knows no boundaries and will continue to stand the test of time for years to come.

  • Venue: Alabama Theatre
  • Address: 4750 Hwy. 17 south, North Myrtle Beach, SC 29582
  • Time: 7:00 PM to 9:00 PM
  • Phone: (843) 272-1111

An evening filled with classic motown songs of the 50’s and 60’s. Original Drifters hits like “Under the Boardwalk”, “This Magic Moment”, “Up On The Roof”, “Save the Last Dance For Me”, and “On Broadway”. The Coasters are an American rhythm and blues/rock and roll vocal group that had a string of hits in the late 1950s. Although the Coasters originated outside of mainstream doo-wop, their records were so frequently imitated that they became an important part of the doo-wop legacy through the 1960s. They became known as the “Clown Princes of Rock N Roll” for their humorous rock and roll songs with a solid rhythm and blues underpinning. You’ll listen to their hits like “Yakety Yak”, “Charlie Brown”, “Searchin’” and “Young Blood”. Hear Platters hits like “Only You (And You Alone)”, “The Great Pretender”, “(You’ve Got) The Magic Touch”, “Smoke Gets In Your Eyes” and “With This Ring”.

  • Venue: Alabama Theatre
  • Address: 4750 Hwy. 17 South, North Myrtle Beach, SC 29582
  • Time: 3:00 PM to 5:00 PM
  • Phone: (843) 272-1111

The mission of the CBMA Awards is to promote Carolina Beach Music, its influences and offshoots and the unique Carolina lifestyle by the presentation of a first class awards show that originates each November in North Myrtle Beach, SC. The show honors winners in various categories and remembers the pioneers who originated this music and helped make it great. Those honored are performers, songwriters, radio personalities, mobile DJ's, dancers, producers, engineers, promoters and others who have been integrally involved with the music's success. The further overall purpose is to keep this music alive by getting young people involved in this fun yet clean cut music, to give the music its deserved recognition, respect and credibility, and to bring diverse people together in an upbeat harmonious manner. The CBMA Awards have become an icon of Carolina Beach Music and the home of this southern tradition.