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Privacy and Security Policy

Visit Myrtle Beach respects your privacy and values your trust. That’s why we are committed to protecting your personal information by following to the best of our ability all applicable data and privacy laws and regulations, including GDPR, and the various state and federal laws of the United States. 

  • Last Updated JANUARY 28, 2023.

This Privacy Policy explains what personal information we collect, what we do with it, what we don’t do with it, and how we keep it safe - and how you can manage your consent by contacting us. By using this site, you acknowledge the terms below.

Why We Collect Your Data

We collect your data to tailor our website, emails, and other communications to your preferences and to improve the experience of all VisitMyrtleBeach.com visitors in general. While VisitMyrtleBeach.com is still accessible and functional without the collection of your data, your experience on the site will be greatly enhanced upon your consent of data collection and use. Note that we do not sell your personal data and we only share limited data with trusted partners for specific uses with your consent.

Visit Myrtle Beach is the tourism promotion website managed by the Myrtle Beach Area Chamber of Commerce and CVB who serves as the official destination marketing organization for the Myrtle Beach area and analyzes data from website visitors to assist with the measurement of marketing efforts. 

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page.

How We Use Your Data

We limit the use of your personal data to those purposes to which you agree and explicitly grant your consent. Sometimes the data is used in applications that compare your attributes to your peers in determining which content (text, imagery, video, and other) you would most likely prefer; other times your explicitly identified preferences are used in content curation. Additionally, anonymous and anonymized data is used for statistical purposes including general website and advertising performance reporting through various testing and analytics tools, which helps us improve the site and media for all users.

While some data and information are used exclusively within the channels they are collected (e.g. VisitMyrtleBeach.com), we sometimes also match your data across multiple channels into a single profile. This allows us to deliver relevant content to you consistently across channels (e.g. email and advertising).

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page.

Who We Share Data With

We do not sell your personal data to any third parties. And while your data is stored in multiple locations (e.g. email engagement data is stored in our consumer data platform), it is accessible only to VisitMyrtleBeach.com staff, platform support staff (e.g. our consumer marketing platform technical service team for troubleshooting purposes), and contracted advertising, marketing, and communications agencies (which may be located in the US, Canada, Mexico, Brazil, or the EU). Anonymous data (i.e. data without any personally identifiable information such as IP address, name, or email address) is made available in aggregate for partner advertising programs, which is why you may see co-branded banner ads with the Visit Myrtle Beach logo and the logo of one or more of our partners that directs to their website; however, a contracted agency manages these programs and does not provide direct access to the data for any third party or partner. Just like Visit Myrtle Beach, all contracted third-parties are committed to following to the best of their abilities all applicable data and privacy laws and regulations, including GDPR, and the various state and federal laws of the United States.

Note that data may be shared with legal authorities when required to do so by law in the manner in which it is required, which may preclude Visit Myrtle Beach from notifying you of such sharing.

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page. 

What Data Do We Collect

We only collect as much data as necessary to deliver an optimal experience to you. Your data comes from a variety of sources upon your explicit consent, including visitation behavior on VisitMyrtleBeach.com; engagement with our email messages; preferences stored in browser cookies; Visit Myrtle Beach advertisement engagement; and form data such as name, email address, mailing address, and preferences from forms on VisitMyrtleBeach.com and our data partners. Our data partners append known or extrapolated technographic and demographic data to your information, which may include predicted values or ranges for household income, education level, home value, presence of children based on user location.

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page.

How Can We Ensure Your Data is Correct

Visit Myrtle Beach makes every effort to ensure that the data we collect and use is accurate by relying primarily upon user behavior (e.g. which pages you view) and user-supplied information (e.g. the email address you enter on a form). Any extrapolated or third-party data sources used to enhance your profile are thoroughly vetted for high accuracy and reliability. Correct information is essential to delivering an enhanced experience to you, so we make available all your user data for your review and opportunity to rectify.

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page. 

How Long Do We Keep Your Data

We only store your data for as long as necessary to deliver an enhanced experience to you. Because the typical vacation planning cycle can take several years from the first search to arrival in the Myrtle Beach area, we may store anonymous and aggregate data for two years after your most recent interaction with VisitMyrtleBeach.com or other Visit Myrtle Beach marketing activity. This storage term allows us to maintain a relevant conversation with you and it enables more accurate reporting on our end of the effectiveness of various marketing programs so we can continue to improve your experience and the experiences of users like you. However, if you opt in for ongoing communications, we may store your anonymous and personal data for as long as you remain a subscriber to email, social media, or other direct digital communications channel.

Anonymous and anonymized data may be stored indefinitely for statistical purposes including general website performance reporting through various testing and analytics tools, which helps us improve the site for all users.

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page. 

How Do We Keep Your Data Safe

While we work with various agencies and platforms to create a better experience for all our users, we strive to protect any personal data exchanged between Visit Myrtle Beach and those third parties. Personal data is transmitted through secure means accessible only to authenticated authorized users, such as SFTP servers and cloud-based storage encrypted by TSL or SSL. This means that anyone outside of Visit Myrtle Beach that wishes to access personal data must represent a fully-vetted and contracted third-party and must log in to a secure system before gaining access. Additionally, if personal information like email addresses are used for advertisement targeting or other purposes with partners that do not offer a secure server-to-server connection, the data are first "hashed" using cryptographic encryption (e.g. SHA-256). Other personal data that cannot directly identify an individual but may still be sensitive alone or in combination with other data, such as IP address or postal code, is anonymized through partial redaction or other means.

You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail. Contact information is at the bottom of this page. 

Who You Can Contact About Your Data

If you still have questions about your data or Visit Myrtle Beach’s privacy compliance efforts, please contact us or reach out to our Data Protection Officer. You can request an update of your consent preferences, request a copy of all your personal data from us, or request an update or the complete removal of all your personal data from our systems by contacting the Myrtle Beach Area Chamber of Commerce and CVB by email, phone or mail.

  • Email: [email protected] 
  • Phone: 843-626-7444 | Toll Free:1-800-356-3016
  • Mail: Attn: Data Protection Officer, Myrtle Beach Area Chamber of Commerce, P.O. Box 2155, Myrtle Beach, SC 29578

We'll do our best to respond as quickly as possible.