The 2021 Horry County Museum Documentary Film Series: SCETV Film Miss Springmaid.

Sep 29, 2021

  • Venue: Horry County Museum
  • Address: 805 Main Street,, Conway, SC 29526
  • Time: 1:00 PM to 2:00 PM

This film, part of the Carolina Stories Series by SCETV, tells the story of World War I hero and legendary advertising savant Elliott White Springs, who also founded Springmaid Beach in Myrtle Beach, SC as a resort for his employees. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.
Free to the public and will be shown at 1:00 PM, Wednesday, September 29th, at the Horry County Museum, located at 805 Main Street in Conway, SC.