Competition participants, 18 years and older, are invited to “have their cake and eat it too” during this cupcake eating marathon. Contestants have five minutes to eat as many cupcakes as they can beginning at 4 p.m. The winner will be crowned, “Cupcake Champion” of Myrtle Beach. Prize packages include a trophy, medal, $500 cash and tickets to Myrtle Beach area attractions, restaurants and retail stores - all valued close to $1000. Additional entertainment includes face painting, cupcake decorating & more!