The shops of Downtown Conway are open until 8:00 p.m. to welcome holiday shoppers and offer a variety of gift-giving options for even the most difficult person on your list. Ring in the holiday season with lighting of the City of Conway Christmas Tree and the arrival of Santa Claus at Conway City Hall. To keep the Santa line moving swiftly, a professional photographer will not be on site this year. Guests are invited to bring their own camera or phone to snap a few photos. Visits with Santa are sponsored by the William and Sallie Goldfinch Family.