There's always something new and exciting happening at The Beach! Here are a few of the latest and greatest from the 14 communities that make up the Grand Strand. 

Activities & Attractions

Surfworks Myrtle Beach

Myrtle Beach will soon be home to South Carolina's first man-made surf park, called Surfworks. The park's surfing lagoon will generate up to 1,000 waves per hour, with waves between 2-6 feet in height. The development will also include an amphitheater to accommodate up to 15,000 people, a surf school, a restaurant, and a brewery. Preliminary renderings of the park have been completed and the building is expected to be completed in 2024. For more information, visit https://www.surfworks.com/myrtle-beach

Stars and Strikes Getaway-n-Play

Opening in Fall 2022, Stars and Strike Getaway-n-Play is a new family entertainment complex coming to Myrtle Beach’s Coastal Grand Mall. The 52,500-square-foot Stars and Strikes Getaway-n-Play will offer “high-tech” bowling, an arcade, a multi-story laser tag arena and axe throwing and brings a new kind of experience to the growing shopping center!

Cherry Grove Fishing Pier Reconstruction

After suffering serious damage during Hurricane Ian, the beloved Cherry Grove Fishing Pier is undergoing structural repairs. The pier is partially open to the public now and expects to fully reopen by May 2023. 

Downtown Myrtle Beach Arts & Innovation District

The City of Myrtle Beach is committed to revitalizing and improving the Arts & Innovation District at Ninth Avenue North in downtown Myrtle Beach. Planned construction in the Arts & Innovation District  is expected to start in April 2023 and includes a new apartment building, performing arts center, stores, restaurants and even a gym. These revitalization efforts aim to make Myrtle Beach a booming place for both residents and tourists.

Plans for New WWII Memorial in Warbird Park

The City of Myrtle Beach revealed plans for a World War II memorial at Warbird Park near Market Common. The 1,428-square-foot memorial is part of planned expansion to the park that will include 47 more parking spaces and a trail system.

Revitalization of the Broadway Theater

The expansion of Myrtle Beach’s Arts and Innovation District continues with the former Broadway Theater that will soon become a 300 seat performing arts center. The combination theater, drugstore and department store thrived back in the day, and the city of Myrtle Beach and Coastal Carolina University are teaming up to restore the buildings to their previous state. The city hopes to have the project finished by summer 2024.

Surfside Beach Pier Reconstruction

The Surfside Beach Pier was destroyed and washed away during Hurricane Matthew in 2016. The town of Surfside Beach is reconstructing their iconic pier to withstand hurricane force winds, making it stronger and safer than ever before. The pier will feature a restaurant and vendor space and is slated to be completed in March 2023. For renderings and more information, please visit https://www.surfsidebeach.org/pier.

Aviation and Transportation

Garden City Beach Streetscape Project

Garden City Beach is undergoing a $46 million roads and streetscapes project that will include improvements throughout the city. Project details include road and drainage upgrades as well as enhancements to pedestrian and bicycle facilities, street lighting and landscaping.

While the Myrtle Beach area is still a convenient road trip destination for many markets along the East Coast and Midwest, visitors looking to add even more efficiency to their travels will be excited to learn about the expanded seasonal flights this year at Myrtle Beach International Airport. Among the flight updates:

New Flight Routes with Avelo Airlines

Year-round service to: 

  • New Haven, CT (HVN)

New Flight Routes with Delta Airlines

Year-round service to: 

  • Atlanta, GA (ATL)

  • Detroit, MI (DTW)

  • New York-La Guardia, NY (LGA)

New Flight Routes with Southwest Airlines

Beginning June 10, 2023, service to: 

  • Denver, CO (DEN)

Year-round service to:

  • Baltimore, MD (BWI)

  • Chicago Midway, IL (MDW)

  • Nashville, TN (BNA)

New Flight Routes with Spirit Airlines

Beginning in February 2023, service to:

  • Boston, MA (BOS)

Beginning February 8, 2023, service to:

  • Atlantic City, NJ (ACY)

Beginning April 12, 2023, service to:

  • Philadelphia, PA (PHL)

Beginning April 21, 2023, service to: 

  • Fort Lauderdale, FL (FLL)

Year-round service to:

  • Detroit, MI (DTW)

  • Newark, NJ (EWR)

  • New York-La Guardia, NY (LGA)

  • Orlando, FL (MCO)

New Flight Routes with Sun Country

Beginning March 31, 2023, service to: 

  • Minneapolis/St. Paul, MN (MSP)

New Flight Routes with United Airlines

Beginning April 1, 2023, service to: 

  • Washington-Dulles, DC (IAD)

Year-round service to: 

  • Newark, NJ (EWR)

Culinary: Locally Brewed and Sourced

Cap’n Cork

Owners Mary and Joseph Albanese used to frequent a bar called Carolina Beer Temple in Matthews, N.C., where they lived before moving to the Myrtle Beach area. Inspired by its concept, they opened Cap’n Cork in 2021 in Murrells Inlet, a craft beer tap room, wine bar, coffee shop and bottle shop that also sells bottles of wine and bottled craft beer.

Delia’s Kitchen

In July 2022, a Myrtle Beach Family followed their dreams of owning a restaurant and opened Delia's Kitchen, where they serve Latino, Tex-Mex and Central American foods. Delia’s Kitchen, named after the family’s mother Delia Flores, is located at 1108 3rd Avenue South and is open from 10 a.m to 10 p.m. daily.

Heirloom Bistro

The owners of Heirloom Bistro provide a unique culinary experience in the Myrtle Beach market. A prix fixe menu with at least three and up to six courses allow guests to choose from at a fixed price per course, and diners will have options in each course. The menu will change regularly, often due to the seasonality of ingredients. Ingredients will always be fresh and Heirloom will be farm-to-table with products from within 300 miles when possible and much of the produce will come from Lee’s Farmers Market. Unique foods that the executive chef plans to offer at times include wagyu beef, aged beef, wild boar chops and Alaskan halibut, and a number of fresh local fish will be featured.

Loleo Juice Bar

Sisters Leonella and Lorenna Gonzalez proclaimed Loleo Juice Bar as the first cold-pressed juice bar in Myrtle Beach and have recently expanded with a second and larger location. The juicery makes every menu item from scratch and source the menu based on fresh ingredients. Their main goal is to keep it simple with their menu and let the creations speak for themselves. The new location opened in December 2021 and is located at 7712 North Kings Highway. 

Prime Chicken

The Beach has its share of fast food restaurants specializing in fried chicken, so bringing a new concept to life takes lots of creativity and dedication. Barrie Nadi and his son Joseph welcomed the challenge and opened a new fast food eatery December 15, 2021 on South Kings Highway. The restaurant uses processes and house-made items specific to their new restaurant, Prime Chicken. The restaurant pressure-fries chicken and pork ribs with the use of a patented breading that doesn’t include bread crumbs and serves up house-recipe buttermilk biscuits made every 15 minutes. 

Sweetberry Bowls New Location

A new “superfood” restaurant, Sweetberry, is opening in the Carolina Forest area off highway 501 and offering wraps, salads, acai bowls, and other health food options. Sweetberry also offers pickup and delivery through popular food delivery services across the Myrtle Beach area. 

Wiseguys Bar & Grill

Wiseguys Bar & Grill opened in October 2021 on 20th Ave. in Myrtle Beach, and they’re feeding up entertainment and the Rentko food truck cuisine. The restaurant features favorites such as fresh Polish food and several versions of London broil steak sandwiches, as well as live music and televised sports. The restaurant sports a 1920s mural of organized crime figures John Gotti, Lucky Luciano, Meyer Lansky and Al Capone, with black and white photos of mobsters during prohibition in the 1920s decorating a wall near the performance stage.

Southern Hops Brewing Company in Murrells Inlet

A Florence, SC brewing company is opening a second location in Murrells Inlet only two miles from the MarshWalk. The brewery will be located in an old boat storage facility and feature micro brewed beverages, live music and food. An opening date has not been determined. 

New Cocktail Bar: JEM Social

A new cocktail bar is opening on North Kings Highway in late Summer 2022 that will feature craft cocktails, a bar lounge, and upscale interiors. The cocktail bar will be open for dinner and remain open until late in the evening. 

Fat Boys Restaurant

Husband and wife Brian and Penny Hayes have been chefs for about three decades, working for some of the best caterers in Manhattan and also at the United Nations headquarters. The team decided to walk away from corporate chef life and open up an establishment in Murrells Inlet, Fat Boys Smoke Pit and Oyster Bar. The restaurant features Texas-style barbecue and sources local products in many cases, including produce from Lee's Farmers Market in Murrells Inlet and fresh catches from local fishermen. 

Culinary

Bubba’s Fish Camp and Smokehouse Grill

Bubba’s Fish Camp, a sister restaurant to the longtime beloved Bubba’s Fish Shack, is now open in Myrtle Beach! Bubba’s Fish Camp offers a beach-inspired menu with fried and grilled seafood along with meats smoked in-house and is conveniently located right across from Broadway at the Beach.

Don’s Deli

With 40 years of New York-style deli operations experience, Don Jackson opened Don’s Deli with his son in fall of 2022. The Conway restaurant serves up New York style sandwiches and a full line of desserts with many customers raving about the deli’s offerings and value.

Hop N Which Officially Opens in Downtown Conway

Owners of Grumpy Monk and Sneaky Beagle, popular local restaurants with several locations, opened up another restaurant in Downtown Conway on Third Avenue. This new restaurant concept features about 50 craft beers and sandwiches, with several local and regional brews.

Kainan Filipino Eatery

First-time restaurant owners, Steve and Grace Harrington, said they moved to South Carolina looking for the best place to open their Filipino restaurant, Kainan Filipino Eatery. The Conway restaurant serves up traditional Filipino breakfast items, appetizers, noodle dishes, and even desserts. 

Peach Cobbler Factory

Rod and Tracey Adams opened Peach Cobbler Factory, a dessert bar franchise location in Carolina Forest in November 2022. The dessert bar specializes in peach cobbler but also includes other sweet staples like cinnamon rolls and banana pudding. The franchise is looking to open additional locations in Pawley’s Island, North Myrtle Beach and Conway in 2023. 

Terrazza 19

Terrazza 19, a new restaurant located at The Grand Dunes Golf Club, opened in September 2022. 

The restaurant is open to the public and offers a breakfast, lunch and dinner menu filled with shareable plates and craft cocktails in the course’s newly expanded clubhouse.

Seawitch Cafe 

Myrtle Beach resident Tina Littleton opened the Seawitch Cafe in October 2022 in The Market Common. Seawitch Cafe offers a variety of delicious breakfast staples, such as omelets, avocado toast, donuts and other pastries.

Events

Carolina Country Music Festival 

The sixth annual Carolina Country Music Fest (CCMF) will return to Myrtle Beach from June 8-11, 2023. The festival will feature more than 30 of the industry’s biggest stars. The lineup of artists include Morgan Wallen, Miranda Lambert, HARDY, Brooks and Dunn, Lainey Wilson and more! For additional information, visit www.carolinacountrymusicfest.com.

Lodging

Holiday Inn Club Vacations

Holiday Inn Club Vacations announced that they will be building a new resort on the Grand Strand and will feature 152 one-to-four bedroom villas. These villas will also include patios with ocean views - with a portion designated for luxury options. The hotel is expected to be completed in 2024 and will be across the street from the company’s existing resort on South Kings Highway near the Myrtle Beach International Airport. 

Surfside Beach Oceanfront Hotel Rooms Refresh

Every year, Surfside Beach Oceanfront Hotel takes steps to improve the experience for guests by updating accommodations. For 2023, the hotel has new case goods in every room. This includes all new furnishings like dressers, nightstands and tables creating a more modern look and feel in our guest rooms.