KWIK-E-MART is Set to Open on August 17 with Full Attraction to Premiere Later this Year.

It’s showtime! A new dimension of family fun hits Myrtle Beach with a first-of-its-kind attraction—The Simpsons in 4D. This all-new experience will feature Springfield’s Kwik-E-Mart and Aztec Theater! Guests will rub elbows with the town’s popular residents, including America’s favorite family, The Simpsons.

The Kwik-E-Mart opens on August 17 at 10 a.m. at Broadway at the Beach in Myrtle Beach. Guests may visit the immersive, fully themed iconic convenience store, which sells a wide array of products including Buzz Cola, Heat-Lamp Hot Dogs, and Lard Lad Donuts. Guests can quench their thirst by choosing from a tasty selection of show-inspired Squishee flavors. In addition to these Springfield staples, the Kwik-E-Mart offers a variety of food and beverage options, as well as unique The Simpsons merchandise.The Aztec Theater is set to premiere later this year. This ticketed attraction includes a fully themed lobby and theater experience rich with detail. Guests join Homer, Marge, Bart, Lisa, and the youngest Simpson, Maggie in a new 4D Experience® adventure.

Included in all tickets will be a Hollywood premiere-style souvenir photo for fans to share their own red carpet moment. After the 4D Experience®, guests are free to explore the famous Kwik-E-Mart.

The Simpsons in 4D was created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinations and Gracie Films. “We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves,” says Michael Needham, Founder and CEO, SimEx-Iwerks Entertainment. “Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe.”

The Simpsons is the longest running primetime scripted television series and one of the most recognized brands in the world. Now producing its 30th season with more than 600 episodes, the characters have become household names and Springfield, a way of life.

Visit www.Simpsons4D.com for updates on Grand Opening festivities, tickets, special offers and promotions.