It's Showtime!

The Simpsons in 4D is now open at Broadway at the Beach. This highly-anticipated attraction features authentic recreations of the show’s famous Kwik-E-Mart and iconic Aztec Theater, bringing a slice of Springfield to South Carolina’s most popular tourist destination.

The Aztec Theater is a family-friendly motion experience in a state-of-the-art 4D theater that showcases a dynamic special effects-filled adventure starring America’s favorite animated family, The Simpsons™.  

Characters from Springfield, U.S.A. are lined up outside of the Aztec Theater as part of the fun exterior design.  Inside the Aztec Theater lobby, join Homer and Marge on the red carpet, celebrate the career of Troy McClure, and enjoy pre-show clips featuring some of Springfield’s finest, including Itchy and Scratchy.

There’s more to explore at the authentic Kwik-E-Mart next door. The fully-themed convenience store has been brought to life with select products, including Buzz Cola, Lard Lad Donuts and six show-inspired Squishee flavors.

The Simpsons in 4D was created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinations and Gracie Films. “We are excited to share this immersive, multi-sensory experience featuring the world’s most advanced 4D attraction technology,” says Michael Needham, Founder and CEO, SimEx-Iwerks Entertainment. “The reaction to the opening of the Kwik-E-Mart has been overwhelmingly positive and we see fans from all generations thrilled to be part of The Simpsons story.”

The Simpsons in 4D is open daily with tickets available at the box office. Visit Si4D.com/Simpsons4D for information, and follow @Si4D.Simpsons4D on Facebook and Instagram.

About The Simpsons in 4D

  • The Simpsons in 4D is a first-of-its-kind attraction with authentic recreations of the show’s Aztec Theater and Kwik-E-Mart—bringing a slice of Springfield to Broadway at the Beach.
  • The Aztec Theater features a ticketed 4D theater experience. The show is a family-friendly motion experience in a state-of-the-art theater that features the adventures of America’s favorite animated family, The Simpsons™.
  • Guests will be swept into a fully-immersive themed universe that brings the Simpsons characters and environments to life with impeccable detail and precision. The Simpsons in 4D is faithful to the visual landscape of Springfield, including the Aztec Theater and Kwik-E-Mart.
  • The attraction has many photo opportunities encouraging fans to get creative with their selfies while rubbing elbows with the show’s most recognizable characters.
  • The Simpsons in 4D “Total Experience” Ticket includes a Souvenir Cup with your choice of a Squishee or Buzz Cola and a regular size Lard Lad Donut from the Kwik-E-Mart.  All attraction tickets include a Hollywood-style, red-carpet souvenir digital photo with The Simpsons family—ready for sharing.