Conway, South Carolina, boasts one of the most picturesque Main Streets in the south come Christmastime, and we look forward to our holiday visits with friends and family in that area every year. The town knows how to take advantage of their quaint Southern charm come December and hosts a fun event called the ‘Rivertown Christmas Celebration’ that is definitely worth checking out. 

The Annual Rivertown Christmas Celebration occurs each Thursday night from 6 to 8  p.m. through December 17. The festive activities are all free and include candle light shopping, visits with Santa, carriage rides, living window displays downtown and more. As an event approved by the South Carolina Department of Commerce, all recommended CDC guidelines, social distancing and mask protocols will be in place. Here’s a lineup of activities for each remaining date:

December 10
Candle Light Shopping
Visits with Santa at 328 Laurel Street *Masks Required*
Carriage Rides at 4th and Laurel Street *Masks Required*
Living Window Displays Downtown
Entertainment on Third Avenue
6:00 PM-6:40 PM: The Spots
6:45 PM-7:25 PM: CHS Choral Department
7:30-8:00 PM: Carolina Vocals

December 17
Candle Light Shopping
Visits with Santa at 328 Laurel Street *Masks Required*
Carriage Rides at 4th & Laurel Street *Masks Required*
Curtis the Camel at 200 Laurel Street
Christmas Cruise-In on Third Avenue

To maximize the festivities, make dinner reservations at one of downtown Conway’s restaurants either before or after your Rivertown Christmas Celebration experience. And plan on taking lots of photos while you’re there! You truly will feel like you’re on the set of a Hallmark Original Christmas movie as you peruse downtown shops to a backdrop of holiday music.

View the Visit Myrtle Beach Holiday Getaway Guide.