MYRTLE BEACH, S.C. - Today serves as the official start of Visit Myrtle Beach's 2015 60 More Days of Summer campaign, a promotion designed to highlight the area's 60 miles of coastline and 60 best ways to relax and unwind while in the Myrtle Beach area.

The integrated marketing campaign is specifically designed to promote travel during what is typically viewed as the destination's ‘shoulder season' by outlining 60 ways beachgoers can experience the 60 miles of the entire Myrtle Beach area during the 60 days of September and October.

"The ‘shoulder season' in September and October are beautiful months along the Grand Strand, and our 60 More Days of Summer campaign is a great way to help inform the traveler and showcase all the perfect ways to relax and unwind along our 60 miles of beautiful coastline," said Scott Schult, executive vice president of Marketing for the Myrtle Beach Area Chamber of Commerce. "By continuing to help foster tourism growth into the fall months, we help our local economy benefit and reinforce to prospective visitors that we are a year-round destination."

Travelers can explore the area's 60 great ways to relax and unwind and review special 60-themed deals on attractions and accommodations, like 60-percent off or a $60 gift card with purchase, by visiting

The campaign will also include a contest to win a 3-night, 4-day trip, complete with accommodations, a restaurant gift card and admission to choice attractions in Myrtle Beach. Beginning in September, a winner will be chosen each Friday of the 60 More Days of Summer campaign to receive a Myrtle Beach vacation, while the Grand Prize winner will be selected at the close of the campaign.

In addition to all social media channels, the Myrtle Beach Area Convention and Visitors Bureau will promote the campaign via television and digital advertising, targeted media relations and a dedicated blogger campaign.