ATLANTA (August 13, 2013) - Art Within Productions and Modest are proud to present "Crackerjack," a heartwarming Southern comedy of one man's journey down the road less graveled. The world premiere will be Sept. 12 at the Grand 14 Theater at Market Commons, sponsored by The Myrtle Beach Area Chamber of Commerce, and will launch the "The Crackerjack Road Less Graveled Movie Tour."

"When I think of Southern and entertainment, it's hard not to think anything but Myrtle Beach," says writer and director, Byran Coley. The film is distributed by Rocky Mountain Pictures and rated PG-13.

In the off-beat style of "Napoleon Dynamite", this Southern tale, told by executive producer Jeff Foxworthy, follows the comical missteps of a lovable loser, Bill "Crackerjack" Bailey IV (CJ). He and his live-in girlfriend, Sherry, share a single-wide and while CJ won't put a diamond on Sherry's finger, a softball diamond is certainly his drug of choice. However, when Sherry learns she's pregnant and moves out to nudge CJ into action, the real root of CJ's artful dodging comes into play: a curse that leads Bailey men to become absent as soon as a baby becomes present. Faced with losing his true love or confronting the curse and his impending fatherhood, CJ does what many men would do. He plays ball! 

"This film reflects everything I love about the South," says Coley. "From boiled peanut signs to gas stations that sell fireworks to church league softball - and our narrator, Jeff Foxworthy - that's not a bad recipe for good-time entertainment."

The Sept. 12 premiere will also kick off "'The ‘Crackerjack' Road Less Graveled Movie Tour." Coley, select cast members and producers will travel via a 1974 Airstream trailer wrapped with the "Crackerjack" logo to roll the film out in a staggered, state-by-state fashion across mid-sized markets in the South. The film will be delivered off the beaten path, to "roads less graveled," to the audiences who will appreciate the film the most. The Carolinas and Georgia are the first stops.

"We're excited to be the location for the premiere of this movie. Softball is an American tradition, especially here in the South.  This also gives Myrtle Beach a chance to showcase our Grand Park Athletic Complex as a sports tourism venue," says Myrtle Beach Mayor John Rhodes.

"Everyone loves a night out at the movies, and we couldn't be happier that the fine cast and crew of ‘Crackerjack' chose Myrtle Beach as the location to premiere their independent film," said Brad Dean, president and CEO of the Myrtle Beach Area Chamber of Commerce. "We encourage
everyone along the Grand Strand who likes comedy to come be among the first in the country to see this fun, charming film."

For more information about the film and where you can see it, visit the interactive website and follow the movie on Facebook at

About Art Within

Art Within is the umbrella brand for the non-profit script development company, including the for-profit, Art Within Productions. Founded in 1996 by Bryan Coley, Art Within fills the void of good scripts that explore Hope and Truth. As a leading innovator of merging faith and film, Art Within's
history includes: a resident theater company, a creative development team, an annual symposium and showcase, and an annual screenwriter's lab. Art Within has commissioned over 30 scripts from the ground up.  Art Within Productions played a key role in the development of scripts for Proctor and Gamble as well as Walmart's Family Movie Night, including the production of "Crackerjack."  For more information, please visit

About Modest

MODEST is an award-winning producer of film, television, and commercial video productions.  Since 2007, MODEST has provided world-class content from creative concepts to final delivery for projects across an array of media platforms, including theatrical films, television programming, broadcast commercials, and corporate video. MODEST is a privately held company and is headquartered in Buford, GA.