MYRTLE BEACH, S.C. - The Myrtle Beach Area Chamber of Commerce is launching a proactive publicity campaign ahead of the 2015 Memorial Day weekend that encourages all visitors to be safe, have fun and follow the law.

The goal of this campaign is to extend a warm invitation to all visitors who come to the Myrtle Beach area, while also reinforcing important changes that will take place during Memorial Day weekend to protect both guests and year-round residents. Social media and directional URLs will be implemented to help spread the message.

Public safety guidelines for Memorial Day weekend include increased law enforcement, a one-way traffic pattern and limited access to Ocean Boulevard, among many other changes.

A section entitled "Voices From The Community" features videotaped spots from various residents of the Myrtle Beach area encouraging visitors to enjoy everything the Grand Strand has to offer but be respectful of the region's rules and regulations.

The campaign comes in response to a series of shootings that took place in the Myrtle Beach area during the 2014 Memorial Day weekend.

"We are hopeful that visitors to the Myrtle Beach area will appreciate the efforts of our state and local governments and law enforcement agencies to maintain a safe and lawful environment for everyone who comes to our shores. We also want them to know that we welcome them to the Myrtle Beach area, and want their visit to be a pleasant and memorable one. However, we also ask that they treat our community with the same respect and courtesy that they would treat their own home," said Brad Dean, president and CEO of the Myrtle Beach Area Chamber of Commerce. "What we witnessed last year during the Memorial Day weekend was tragic and unacceptable. We don't want to see a weekend that should be a celebration of the men and women of the Armed Forces again be mired by a small minority of individuals who do not have a respect for the law."

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