A late-September sunset is still hours away on the beach that parallels Ocean Boulevard. A massive school of silver baitfish shoots down the crest of a wave, kingfish in hot pursuit. Osprey attack from the air. Overhead, indifferent to life-and-death battles below, a flock of two dozen pelicans whisks by, forming a messy V.

Tourism officials launched a “60 more days of summer” on the Grand Strand’s 60 miles of coastline this year with clever promotions such as steep restaurant discounts for people turning 60 before the end of October. Everyone knows that Florida offers year-round sun and fun, but Myrtle Beach’s tourism officials feared their coast (just named America’s favorite in a Tipspoke ranking) sports a shuttered-after-Labor-Day image.

Read more at TravelPulse.com