MYRTLE BEACH, S.C. - The Christmas season kicks into full swing with the 11th Annual Christmas Towne on Sunday, Dec. 14, 2014.

Holiday enthusiasts can come out to the Myrtle Beach Convention Center, at 2101 N. Oak St., from 2 to 6:30 p.m., and take part in this free outdoors family-friendly event.

A wealth of free activities is scheduled that is sure to get everyone in the holiday spirit:

• Free Photos with Santa and Mrs. Claus
• Free Hot Chocolate, Chili and Cupcakes (While Supplies Last)
• Free Face Painting/Balloon Art
• Free Train Rides/ Inflatables
• Live Entertainment
• And much more!

At 6:15 p.m., the lighting of the 25-foot Christmas tree will take place.

Christmas Towne is sponsored by the city of Myrtle Beach and the Myrtle Beach Area Chamber of Commerce.