This reauthorization has been a top legislative priority for the U.S. Travel Association and the Myrtle Beach Area Chamber of Commerce. In the Myrtle Beach area, Brand USA has helped in marketing the destination to numerous countries both in Europe and the Far East, as well as Canada.
"We applaud the efforts and support of Sen. Lindsey Graham and Rep. Tom Rice who were early supporters of Brand USA and assisted in making this five-year reauthorization of Brand USA a reality. We also commend Sen. Tim Scott, who is the ranking member of the Tourism, Competitiveness and Innovation Subcommittee and held a hearing about Brand USA earlier this year," said Brad Dean, president and CEO of the Myrtle Beach Area Chamber of Commerce. "The reauthorization of Brand USA ensures that our nation is well-positioned to capture a share of the growing international tourism market. This important national partnership will enable us to grow tourism and create jobs while not costing taxpayers a dime."
For more information, go to www.TheBrandUSA.com.