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Myrtle Beach, SC

Welcome to The Beach

We are proud to tell everyone about our home, which has 60 miles of sandy beach and, oh, so much more. Beyond our famous boardwalk, The Beach has live music; theaters offering dinner and a show, from battles between medieval knights to murder mysteries to a Polynesian luau. We have, literally, thousands of restaurants serving a wide range of cuisines, plus amusement parks, a fabulous aquarium, more than 90 beautiful golf courses, fishing and a full spectrum of other watersports. Among our 14 unique communities we also have quiet towns that glow with coastal charm and are filled with South Carolina’s Lowcountry history and culture. Myrtle Beach has everything you want and we have everything you need to know. Come enjoy!

Young girl on the beach relaxing while buried in the sand
Love for Myrtle Beach
Chance to Win
Share a photo with your best memory of The Beach for a chance to win a three-night getaway for two!
Summer Vacation Guide
Check out this Summer Vacation Guide for insider knowledge and recommendations to get the most out of your trip!
Deals & Coupons
Save a little money on amusements, attractions, and restaurants so you pack in more fun on your vacation to The Beach!
You Belong at The Beach: Myrtle Beach, South Carolina

There’s a reason people call Myrtle Beach “The Beach.” Here, you become your best self. It’s a place where you can let loose, let it ride, and go with the flow. Where limits on fun don’t exist. Somewhere that knows what you want, and isn’t afraid to give it to you. In Myrtle Beach, families get closer and have those special moments that make life-long memories. It’s a place where you can get away, and find exactly what you’re looking for. You can speed up, slow down, and make waves even on land. If this sounds like what you need, then this is where you belong.

60 Miles 60 Seconds

Experience 60 miles of wide beaches along the Grand Strand in South Carolina.

We are The Beach: Welcome to Myrtle Beach, South Carolina!

We are the salty sun on your face, the treasured memories through the years, a new adventure and your home away from home. From the first moment you arrive here in Myrtle Beach you feel like this is where you belong. Because this isn't just any beach. It's The Beach. We're 60 miles of bringing people together, reliving traditions and making new ones. WE ARE THE BEACH!

Shag Dancing in North Myrtle Beach

A brief history of Shag dancing in North Myrtle Beach

Beach with the Best in Myrtle Beach

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The Official 2024 Myrtle Beach Area Visitors Guide cover

Free Myrtle Beach Visitors Guide

Whether you are a first-timer in need of some advice or a long-time visitor looking for something new to do, we've got what you need. 

Myrtle Beach Beer Trail

Myrtle Beach Beer Trail

Explore The Beach's 10 breweries, complete with local craft brews, amazing food, fun atmospheres and colorful personalities! This location-based digital passport will allow participants to "check in" at the area's best beer destinations, earning fun prizes along the way.