There’s a reason people call Myrtle Beach “The Beach.” Here, you become your best self. It’s a place where you can let loose, let it ride, and go with the flow. Where limits on fun don’t exist. Somewhere that knows what you want, and isn’t afraid to give it to you. In Myrtle Beach, families get closer and have those special moments that make life-long memories. It’s a place where you can get away, and find exactly what you’re looking for. You can speed up, slow down, and make waves even on land. If this sounds like what you need, then this is where you belong.

Experience 60 miles of wide beaches along the Grand Strand in South Carolina.

We are the salty sun on your face, the treasured memories through the years, a new adventure and your home away from home. From the first moment you arrive here in Myrtle Beach you feel like this is where you belong. Because this isn't just any beach. It's The Beach. We're 60 miles of bringing people together, reliving traditions and making new ones. WE ARE THE BEACH!

A brief history of Shag dancing in North Myrtle Beach