Downtown Conway's Annual Rivertown Christmas Celebration begins Thursday, December 1 with the City of Conway Christmas Tree Lighting Ceremony and continues each Thursday night from 6:00-8:00 p.m. through December 15. Window shopping takes on a whole new meaning with "Living Window" displays on December 8 from 6:00 - 8:00 p.m. Downtown Conway merchants have recruited friends, family and neighbors to create interactive shop windows featuring live actors. Review your wish list with Santa as he greets visitors Thursday nights December 1, 8 & 15 from 6:00 - 8:00 p.m. at 1019 4th Avenue. A professional photographer will be on-site with Santa to capture your special memories. Visits with Santa are sponsored by the William and Sallie Goldfinch Family. On December 8 & 15 swing aboard a horse-drawn carriage at the corner of Laurel Street and 4th Avenue for a festive ride through downtown compliments of Conway National Bank.