In an effort to promote Myrtle Beach's accommodations, restaurants and attractions to the widest audience possible, VisitMyrtleBeach.com began using the Google Display Network to increase awareness about the destination.
Since this initiative began, the Google Display Network drives one-third of the Myrtle Beach Area Convention and Visitors Bureau's site traffic. Using the display also enhances the branding efforts of Myrtle Beach's television ads.
The Google Display Network has also allowed the CVB to block their ads from sites that are not performing well or are not aligned with the Myrtle Beach Brand.
This initiative has allowed the CVB to better inform visitors past, present and future about all that is happening in Myrtle Beach, a vacation destination attracting 15 million annual visitors.
"More than ever, travelers are going online to plan and book vacations, and we need to ensure our message is in front of them," said Scott Schult, executive vice president of marketing at the Myrtle Beach Area Convention and Visitors Bureau.
For more information, and to see a video about the project, click here.