MYRTLE BEACH, S.C. - The Christmas season kicks off in high fashion with the 10th Annual Christmas Towne on Sunday, Dec. 1.

Holiday enthusiasts can come out to the Myrtle Beach Convention Center, at 2101 N. Oak St., from 2 to 6:30 p.m., and take part in this free family-friendly event.

"The holidays are going to be here before we know it, and this is just our way of wishing everyone in the Myrtle Beach area a happy holiday season," said Brad Dean, president and CEO of the Myrtle Beach Area Chamber of Commerce.

This year's Christmas Towne includes Santa photos, amusement rides, games and much more. It all leads up to the city of Myrtle Beach's official tree lighting ceremony at the convention center's outdoor events plaza at 6 p.m.

The Myrtle Beach Area Chamber of Commerce is providing free convention center parking for those attending.

More details will be forthcoming and can be found on www.grandstrandevents.com.

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About The Myrtle Beach Area Chamber of Commerce

Since 1938, the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation, one of only several chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach and Pawleys Island. For more information, visit MyrtleBeachAreaChamber.com.