MYRTLE BEACH, S.C. - The 40th Annual South Atlantic Shrine Association Fall Festival will return to Myrtle Beach starting Sept. 19 and running through Sept. 21, 2013.

It will be a weekend of fun and festivities, while also spreading the group's mission of promoting the quality of care and quality of life of children served by the Shriners Hospital.

"We think of the members of the Myrtle Beach community as extended family, and it's nice to be coming home for our 40th annual fall festival," said Don Richardson, co-director general of the South Atlantic Shrine Association. "This is a time to celebrate all that we've accomplished as an association, while continuing to educate people about our mission. That mission is the most important of all - the well-being of children."

Events kick off on Thursday, Sept. 19, with a golf tournament at the River Oaks Golf Plantation and continue with a ladies brunch on Friday, Sept. 20, at the Springmaid Beach Resort.

The festival culminates with a Grand Shriners Parade on Saturday, Sept. 21, along Ocean Boulevard - from 12th to 29th Avenue South - beginning at 9 a.m.

The overall theme for this festival is to "party with a purpose." Nowhere is that going to be on better display than at Saturday's screening at the Myrtle Beach Area Chamber of Commerce. This free event runs from 10 a.m. to 2 p.m., and is being held at the main chamber office at 1201 N. Oak St., in Myrtle Beach.

Families of children with a bone, muscle or joint condition are encouraged to attend the screening. A medical provider will meet individually with each child and their family to determine if the child is a candidate for services at the Shriners Hospitals for Children.

A full festival schedule can be found at

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About The Myrtle Beach Area Chamber of Commerce

Since 1938, the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation, one of only several chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach and Pawleys Island. For more information, visit