MYRTLE BEACH, S.C. - Tire Town, Inc. will celebrate the opening of its new East Coast Rubber Manufacturing facility with an open house and grand opening ceremony on Wednesday, Feb. 26, 2014, from 10 a.m. to 4 p.m.

An official ribbon cutting is planned for 11 a.m. The facility is located at 764 Commerce St., in Myrtle Beach.

This facility, a division of Tire Town, is the first and only Oliver Rubber Retreading plant in South Carolina.

"It is the only true way of recycling a worn-out tire," said Chris King, general manager of Tire Town. "Prior to our plant, these types of products were being imported to our state from North Carolina or Georgia."

This 12,000 square-foot facility will employee five workers initially. By its third year of operation, the workforce will grow to 15 or 20, King said. In year five, that number is expected to reach 25 to 30.

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