August 31, 2012

Media Contact:
Nora Hembree Battle
Media Communications Manager
Myrtle Beach Area Chamber of Commerce/CVB
O: (843) 916-7235 / C: (843)655-7629

Official UNC Athletics site partners with Myrtle Beach area to giveaway 50 vacations

MYRTLE BEACH, S.C. - Visit Myrtle Beach is pleased to announce that Tar Heel Sports Properties and the University of North Carolina Athletics, has named Myrtle Beach, S.C., an official partner of the Tar Heels. The partnership is multi-faceted including promotion via, the official website for UNC Athletics. Over 4 million North Carolinians visited the Myrtle Beach area last year, helping make the destination a perfect fit for UNC Tar Heel fans.

"We're extremely pleased to be partnered with the Myrtle Beach Convention and Visitor's Bureau and we're very excited to be giving away 50 fantastic 4 day-3 night vacations to Tar Heel fans via, " said Gary Sobba, Tar Heel Sports Properties General Manager. "The Myrtle Beach area is is a wonderful, popular beach destination and there is something every member of the family will enjoy-whether you're going for the beach, golf or an affordable weekend getaway."

The Myrtle Beach area, popularly known as the Grand Strand, does offer a vacation to fit any need, tourism officials say. Whether looking for a fisherman's retreat, a last minute golf getaway, or a fall family vacation, guests will find it along the area's trademark 60 miles of picture-perfect coastline, perhaps on one of the area's 100 championship golf courses or in one of the area's thousands of restaurants and attractions.

"One of the greatest things about the Myrtle Beach area is that we offer a variety of vacation possibilities to accommodate any budget," said Brad Dean, president and CEO of the Myrtle Beach Area CVB. "When visitors come to our shores from across the state lines our lodging industry, along with thousands of restaurants and hundreds of attractions, work hard to make sure they leave with memories that will last a lifetime. We're thrilled to be partnered with and look forward to the many Tarheel fans that will visit the Myrtle Beach area in the coming year."

Though still in preliminary planning stages, one additional aspect of this marketing partnership is that will offer exclusive advertising opportunities to local businesses along the Grand Strand. Officials say more information on these advertising opportunities will be announced in the coming weeks.

For more information on the Myrtle Beach area, go to or call (888) Myrtle-1.

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Since 1938, the Myrtle Beach Area Chamber of Commerce has stood as the unified voice of the Grand Strand's business community. The U.S. Chamber of Commerce has awarded the MBACC its five-star accreditation, one of only several chambers in South Carolina to earn this distinction. The MBACC serves Myrtle Beach, North Myrtle Beach, Surfside Beach, Little River, Atlantic Beach, Garden City Beach, Loris, Conway, Aynor, Murrells Inlet, Litchfield Beach and Pawleys Island. For more information, visit